Sales Territory Management
Sales Territory Management Software
Sales Territory Management Software
Sales Territory Management Software
Sales territory mapping software helps teams balance workloads, reduce travel, and protect accounts with accuracy and speed. Population Explorer uses updated population, POIs, and income layers to create fair territories that improve performance. Export ZIP codes or shapefiles for CRM integration and grow sales efficiently with smarter territory mapping.
Sales territory mapping software helps teams balance workloads, reduce travel, and protect accounts with accuracy and speed. Population Explorer uses updated population, POIs, and income layers to create fair territories that improve performance. Export ZIP codes or shapefiles for CRM integration and grow sales efficiently with smarter territory mapping.
Sales territory mapping software helps teams balance workloads, reduce travel, and protect accounts with accuracy and speed. Population Explorer uses updated population, POIs, and income layers to create fair territories that improve performance. Export ZIP codes or shapefiles for CRM integration and grow sales efficiently with smarter territory mapping.
Optimize Sales Territories
Why Sales Territory Mapping Matters
Why Sales Territory Mapping Matters
Sales territory mapping aligns coverage with opportunity so reps have fair, attainable books. Use drive-time isochrones, ZIP or metro splits, and up-to-date population and POI data to reduce travel, avoid overlap, and improve quota attainment‚ then export clean territory files for your CRM.
Easily find customer hotspots
Create precision sales territory maps. Spot where demand is highest with updated population, household income, and business density data. Target high-value areas and keep coverage fair. Use heatmaps to identify ideal pockets of population density for new site placement, and use our historical backlog to understand population trends. Integrate your CRM data to round out your field strategy.
Easily find customer hotspots
Create precision sales territory maps. Spot where demand is highest with updated population, household income, and business density data. Target high-value areas and keep coverage fair. Use heatmaps to identify ideal pockets of population density for new site placement, and use our historical backlog to understand population trends. Integrate your CRM data to round out your field strategy.
Easily find customer hotspots
Create precision sales territory maps. Spot where demand is highest with updated population, household income, and business density data. Target high-value areas and keep coverage fair. Use heatmaps to identify ideal pockets of population density for new site placement, and use our historical backlog to understand population trends. Integrate your CRM data to round out your field strategy.
Create new territories in minutes
Draw or import boundaries, see high resolution population and income data instantly, and balance workloads across your team. No GIS training, no consultants, just results.
Create new territories in minutes
Draw or import boundaries, see high resolution population and income data instantly, and balance workloads across your team. No GIS training, no consultants, just results.
Create new territories in minutes
Draw or import boundaries, see high resolution population and income data instantly, and balance workloads across your team. No GIS training, no consultants, just results.
Competitor/Ally Search
Layer in Google POIs and income data to see not just where prospects live, but where they buy, spend, and interact with competitors.
Competitor/Ally Search
Layer in Google POIs and income data to see not just where prospects live, but where they buy, spend, and interact with competitors.
Competitor/Ally Search
Layer in Google POIs and income data to see not just where prospects live, but where they buy, spend, and interact with competitors.
Last updated
Oct 11, 2025
Population Explorer
What Our Users Are Saying
What Our Users Are Saying
What Our Users Are Saying
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
Frequently Asked Use Cases
Frequently Asked Use Cases
Frequently Asked Use Cases
How sales territory mapping works in practice
Effective sales territory mapping ensures coverage, balanced workloads, and quota achievement. Inside sales teams, field reps, and channel partners all require clear, data‐driven territories to minimize overlap and maximize opportunity. Population Explorer enables managers to design territories that reflect demographics, income, and account distribution.
Define coverage areas — Draw polygons or use Isochrone Maps to model realistic drive times for reps.
Layer population and business data — Apply LandScan and WorldPop to assess potential customer bases. Add Google Places POIs to identify business hubs, offices, and industrial clusters.
Balance workload — Compare territories by population, income, or account count to allocate quotas fairly.
Export outputs — Generate shapefiles, ZIP lists, and reports for CRM import, contracts, and performance tracking.
Sales managers use these tools to reduce travel inefficiencies, align resources with market potential, and improve rep satisfaction. For onboarding, see Start Here and About Our Data.
Scenario: A regional sales team uses isochrones to map 45‐minute drive times around rep home bases. By comparing suburban vs urban workloads, managers see suburban reps cover fewer accounts but larger deal sizes, while urban reps handle dense pipelines with shorter travel times. PopEx exports document both scenarios for fair quota planning.
FAQs every sales leader asks
How do I assign balanced quotas by territory?
Compare demographic and income data to align opportunity with quota expectations, ensuring fairness across reps.
How do I minimize overlap between reps?
Use isochrones and buffers to draw clear boundaries, preventing multiple reps from targeting the same accounts.
Can I integrate CRM data to check account coverage?
Yes. Import account lists and markers. See Importing CRM Accounts and Working with Marker Files.
How do I support multi‐region scaling?
PopEx uses global LandScan and WorldPop datasets, enabling consistent territory planning across countries and regions.
What if I want to adjust quotas mid‐year?
Territories can be redrawn and exports updated quickly, keeping CRM and contracts aligned.
Can I forecast travel times for field reps?
Yes. Isochrone Maps simulate drive times, helping optimize rep routes and scheduling.
How do I evaluate suburban vs urban accounts?
Overlay demographics and POIs to balance suburban drive‐time coverage with urban density opportunities.
How current is the data compared with census?
Census tables lag years; PopEx refreshes annually with projections.
How do I manage territory changes after acquisitions?
PopEx allows quick redraws and exports so sales ops can integrate new teams and accounts with minimal disruption.
Can I track performance by territory?
Yes. Export shapefiles or ZIP lists into CRM dashboards to monitor pipeline, revenue, and quota attainment at the territory level.
How do I forecast growth in new markets?
Layer population growth projections with POIs for business expansion to highlight emerging opportunities.
What if multiple reps need to collaborate in one region?
Territories can be subdivided by account type or geography, ensuring collaboration without overlap or disputes.
Why census data distorts sales territory planning
Census tables often fail to capture new business parks, mixed‐use districts, or shifts in suburban growth. Relying on static counts can leave some reps with sparse accounts and others overwhelmed.
Population Explorer refreshes LandScan and WorldPop annually, integrating Google Places POIs for offices and business hubs. See Census vs LandScan vs WorldPop.
Benefits of a self‐serve sales territory workflow
Consultant maps and ad hoc spreadsheets are rarely flexible. A self‐serve workflow gives sales ops and managers the ability to adapt territories dynamically.
Agility — Adjust as accounts grow or shift.
Cost control — Reduce consulting fees.
Accuracy — Territories reflect refreshed LandScan, WorldPop, and Google Places data.
Transparency — Defensible quotas improve rep trust and compliance.
Clear territory definitions accelerate rep onboarding and improve quota attainment. Start here for more detail.
Comparing approaches to sales territory mapping
Sales leaders often start with simple spreadsheets or outsourced studies, but both approaches have limits in dynamic markets.
Census spreadsheets — Low cost but outdated; weak for quota planning.
Consultant reports — Provide depth but are static and costly to refresh.
Niche tools — May lack global coverage or integration with CRM systems.
Population Explorer integrates LandScan, WorldPop, and Google Places data in one workflow. Example: a SaaS sales team used PopEx to rebalance territories, reducing overlap by 15% and boosting quota attainment by 20%. Another regional distributor used PopEx to compare suburban and urban accounts, reallocating reps and improving coverage efficiency.
For onboarding, see Start Here.
How sales territory mapping works in practice
Effective sales territory mapping ensures coverage, balanced workloads, and quota achievement. Inside sales teams, field reps, and channel partners all require clear, data‐driven territories to minimize overlap and maximize opportunity. Population Explorer enables managers to design territories that reflect demographics, income, and account distribution.
Define coverage areas — Draw polygons or use Isochrone Maps to model realistic drive times for reps.
Layer population and business data — Apply LandScan and WorldPop to assess potential customer bases. Add Google Places POIs to identify business hubs, offices, and industrial clusters.
Balance workload — Compare territories by population, income, or account count to allocate quotas fairly.
Export outputs — Generate shapefiles, ZIP lists, and reports for CRM import, contracts, and performance tracking.
Sales managers use these tools to reduce travel inefficiencies, align resources with market potential, and improve rep satisfaction. For onboarding, see Start Here and About Our Data.
Scenario: A regional sales team uses isochrones to map 45‐minute drive times around rep home bases. By comparing suburban vs urban workloads, managers see suburban reps cover fewer accounts but larger deal sizes, while urban reps handle dense pipelines with shorter travel times. PopEx exports document both scenarios for fair quota planning.
FAQs every sales leader asks
How do I assign balanced quotas by territory?
Compare demographic and income data to align opportunity with quota expectations, ensuring fairness across reps.
How do I minimize overlap between reps?
Use isochrones and buffers to draw clear boundaries, preventing multiple reps from targeting the same accounts.
Can I integrate CRM data to check account coverage?
Yes. Import account lists and markers. See Importing CRM Accounts and Working with Marker Files.
How do I support multi‐region scaling?
PopEx uses global LandScan and WorldPop datasets, enabling consistent territory planning across countries and regions.
What if I want to adjust quotas mid‐year?
Territories can be redrawn and exports updated quickly, keeping CRM and contracts aligned.
Can I forecast travel times for field reps?
Yes. Isochrone Maps simulate drive times, helping optimize rep routes and scheduling.
How do I evaluate suburban vs urban accounts?
Overlay demographics and POIs to balance suburban drive‐time coverage with urban density opportunities.
How current is the data compared with census?
Census tables lag years; PopEx refreshes annually with projections.
How do I manage territory changes after acquisitions?
PopEx allows quick redraws and exports so sales ops can integrate new teams and accounts with minimal disruption.
Can I track performance by territory?
Yes. Export shapefiles or ZIP lists into CRM dashboards to monitor pipeline, revenue, and quota attainment at the territory level.
How do I forecast growth in new markets?
Layer population growth projections with POIs for business expansion to highlight emerging opportunities.
What if multiple reps need to collaborate in one region?
Territories can be subdivided by account type or geography, ensuring collaboration without overlap or disputes.
Why census data distorts sales territory planning
Census tables often fail to capture new business parks, mixed‐use districts, or shifts in suburban growth. Relying on static counts can leave some reps with sparse accounts and others overwhelmed.
Population Explorer refreshes LandScan and WorldPop annually, integrating Google Places POIs for offices and business hubs. See Census vs LandScan vs WorldPop.
Benefits of a self‐serve sales territory workflow
Consultant maps and ad hoc spreadsheets are rarely flexible. A self‐serve workflow gives sales ops and managers the ability to adapt territories dynamically.
Agility — Adjust as accounts grow or shift.
Cost control — Reduce consulting fees.
Accuracy — Territories reflect refreshed LandScan, WorldPop, and Google Places data.
Transparency — Defensible quotas improve rep trust and compliance.
Clear territory definitions accelerate rep onboarding and improve quota attainment. Start here for more detail.
Comparing approaches to sales territory mapping
Sales leaders often start with simple spreadsheets or outsourced studies, but both approaches have limits in dynamic markets.
Census spreadsheets — Low cost but outdated; weak for quota planning.
Consultant reports — Provide depth but are static and costly to refresh.
Niche tools — May lack global coverage or integration with CRM systems.
Population Explorer integrates LandScan, WorldPop, and Google Places data in one workflow. Example: a SaaS sales team used PopEx to rebalance territories, reducing overlap by 15% and boosting quota attainment by 20%. Another regional distributor used PopEx to compare suburban and urban accounts, reallocating reps and improving coverage efficiency.
For onboarding, see Start Here.
How sales territory mapping works in practice
Effective sales territory mapping ensures coverage, balanced workloads, and quota achievement. Inside sales teams, field reps, and channel partners all require clear, data‐driven territories to minimize overlap and maximize opportunity. Population Explorer enables managers to design territories that reflect demographics, income, and account distribution.
Define coverage areas — Draw polygons or use Isochrone Maps to model realistic drive times for reps.
Layer population and business data — Apply LandScan and WorldPop to assess potential customer bases. Add Google Places POIs to identify business hubs, offices, and industrial clusters.
Balance workload — Compare territories by population, income, or account count to allocate quotas fairly.
Export outputs — Generate shapefiles, ZIP lists, and reports for CRM import, contracts, and performance tracking.
Sales managers use these tools to reduce travel inefficiencies, align resources with market potential, and improve rep satisfaction. For onboarding, see Start Here and About Our Data.
Scenario: A regional sales team uses isochrones to map 45‐minute drive times around rep home bases. By comparing suburban vs urban workloads, managers see suburban reps cover fewer accounts but larger deal sizes, while urban reps handle dense pipelines with shorter travel times. PopEx exports document both scenarios for fair quota planning.
FAQs every sales leader asks
How do I assign balanced quotas by territory?
Compare demographic and income data to align opportunity with quota expectations, ensuring fairness across reps.
How do I minimize overlap between reps?
Use isochrones and buffers to draw clear boundaries, preventing multiple reps from targeting the same accounts.
Can I integrate CRM data to check account coverage?
Yes. Import account lists and markers. See Importing CRM Accounts and Working with Marker Files.
How do I support multi‐region scaling?
PopEx uses global LandScan and WorldPop datasets, enabling consistent territory planning across countries and regions.
What if I want to adjust quotas mid‐year?
Territories can be redrawn and exports updated quickly, keeping CRM and contracts aligned.
Can I forecast travel times for field reps?
Yes. Isochrone Maps simulate drive times, helping optimize rep routes and scheduling.
How do I evaluate suburban vs urban accounts?
Overlay demographics and POIs to balance suburban drive‐time coverage with urban density opportunities.
How current is the data compared with census?
Census tables lag years; PopEx refreshes annually with projections.
How do I manage territory changes after acquisitions?
PopEx allows quick redraws and exports so sales ops can integrate new teams and accounts with minimal disruption.
Can I track performance by territory?
Yes. Export shapefiles or ZIP lists into CRM dashboards to monitor pipeline, revenue, and quota attainment at the territory level.
How do I forecast growth in new markets?
Layer population growth projections with POIs for business expansion to highlight emerging opportunities.
What if multiple reps need to collaborate in one region?
Territories can be subdivided by account type or geography, ensuring collaboration without overlap or disputes.
Why census data distorts sales territory planning
Census tables often fail to capture new business parks, mixed‐use districts, or shifts in suburban growth. Relying on static counts can leave some reps with sparse accounts and others overwhelmed.
Population Explorer refreshes LandScan and WorldPop annually, integrating Google Places POIs for offices and business hubs. See Census vs LandScan vs WorldPop.
Benefits of a self‐serve sales territory workflow
Consultant maps and ad hoc spreadsheets are rarely flexible. A self‐serve workflow gives sales ops and managers the ability to adapt territories dynamically.
Agility — Adjust as accounts grow or shift.
Cost control — Reduce consulting fees.
Accuracy — Territories reflect refreshed LandScan, WorldPop, and Google Places data.
Transparency — Defensible quotas improve rep trust and compliance.
Clear territory definitions accelerate rep onboarding and improve quota attainment. Start here for more detail.
Comparing approaches to sales territory mapping
Sales leaders often start with simple spreadsheets or outsourced studies, but both approaches have limits in dynamic markets.
Census spreadsheets — Low cost but outdated; weak for quota planning.
Consultant reports — Provide depth but are static and costly to refresh.
Niche tools — May lack global coverage or integration with CRM systems.
Population Explorer integrates LandScan, WorldPop, and Google Places data in one workflow. Example: a SaaS sales team used PopEx to rebalance territories, reducing overlap by 15% and boosting quota attainment by 20%. Another regional distributor used PopEx to compare suburban and urban accounts, reallocating reps and improving coverage efficiency.
For onboarding, see Start Here.
Unlock high-performing territories with data-driven insights.
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© 2025 Population Explorer. All rights reserved.
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Privacy
I'm a candidate
Unlock high-performing territories with data-driven insights.
By subscribe to you agree with our Privacy policy
© 2025 Population Explorer. All rights reserved.
Legal Notice
Terms Corporate
Privacy
I'm a candidate
Unlock high-performing territories with data-driven insights.
By subscribe to you agree with our Privacy policy
© 2025 Population Explorer. All rights reserved.
Legal Notice
Terms Corporate
Privacy
I'm a candidate