Franchise Territory Mapping
Franchise Territory Mapping Software
Franchise Territory Mapping Software
Franchise Territory Mapping Software
Franchise territory mapping software helps franchisors build exclusive, fair territories with accuracy and speed. Population Explorer uses updated population, POIs, and income insights to create fair boundaries, prevent overlap disputes, and export ZIP lists for FDDs. Smarter franchise mapping delivers faster growth, stronger compliance, and more profitable territories.
Franchise territory mapping software helps franchisors build exclusive, fair territories with accuracy and speed. Population Explorer uses updated population, POIs, and income insights to create fair boundaries, prevent overlap disputes, and export ZIP lists for FDDs. Smarter franchise mapping delivers faster growth, stronger compliance, and more profitable territories.
Franchise territory mapping software helps franchisors build exclusive, fair territories with accuracy and speed. Population Explorer uses updated population, POIs, and income insights to create fair boundaries, prevent overlap disputes, and export ZIP lists for FDDs. Smarter franchise mapping delivers faster growth, stronger compliance, and more profitable territories.
Don't leave money on the table.
Why Franchise Territory Mapping Matters
Why Franchise Territory Mapping Matters
Franchise territory mapping software helps brands define clear, FDD-ready boundaries that protect franchisees and reduce channel conflict. By sizing territories with current population and income data and drawing realistic drive-time areas instead of simple circles, you achieve fair, balanced catchments that support profitable growth.
Draw and Approve Territory Maps in Minutes
Simple tools for mapping exclusive franchise territories - no GIS training required. Compare the population density of key segments with economic strength, and identify competitors and allies in the region.
Draw and Approve Territory Maps in Minutes
Simple tools for mapping exclusive franchise territories - no GIS training required. Compare the population density of key segments with economic strength, and identify competitors and allies in the region.
Draw and Approve Territory Maps in Minutes
Simple tools for mapping exclusive franchise territories - no GIS training required. Compare the population density of key segments with economic strength, and identify competitors and allies in the region.
Current & Forecasted Population Data
Use annually updated high resolution population data, forecasts, and income layers to size markets and spot franchise territory opportunities before competitors. Cycle through historical population data to identify growth trends, and research competitor locations to locate gaps in the marketplace.
Current & Forecasted Population Data
Use annually updated high resolution population data, forecasts, and income layers to size markets and spot franchise territory opportunities before competitors. Cycle through historical population data to identify growth trends, and research competitor locations to locate gaps in the marketplace.
Current & Forecasted Population Data
Use annually updated high resolution population data, forecasts, and income layers to size markets and spot franchise territory opportunities before competitors. Cycle through historical population data to identify growth trends, and research competitor locations to locate gaps in the marketplace.
POIs & Spending Power Insights
Search for competitors and allies using our integration with Google POI databases. Create buffers around competitors and allies to quickly prioritize and sort franchise territory opportunities.
POIs & Spending Power Insights
Search for competitors and allies using our integration with Google POI databases. Create buffers around competitors and allies to quickly prioritize and sort franchise territory opportunities.
POIs & Spending Power Insights
Search for competitors and allies using our integration with Google POI databases. Create buffers around competitors and allies to quickly prioritize and sort franchise territory opportunities.
Last updated
Nov 14, 2025
Population Explorer
What Our Users Are Saying
What Our Users Are Saying
What Our Users Are Saying
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
James Hathaway
PureGym - Group International Strategy and Franchising Director
5.0
Franchise Territory Mapping
Population Explorer let us map population hotspots against competitor locations and retail infrastructure across multiple countries, providing valuable insights into territories with ideal growth prospects.
Matt Ball
Director of Operations - Mini First Aid
5.0
Franchise Territory Mapping
We use Population Explorer to map and price fair territories for our UK franchisees. It helps us maintain a balanced network.
Anna Winters
Akros - CEO
5.0
Health Center Site Mapping
Far more precise than traditional census sources, and an intuitive platform. We can approach markets with more confidence. Highly recommend!
Alan Callaghan
Hypr Logistics - CEO
5.0
Logistics territory mapping
We use Population Explorer's detailed population density and retail concentration data to plan and route our logistics hubs. This has helped us improve coverage and operate more efficiently across the US.
Lauren Mishler
Volaire Aviation
5.0
Drone Flight-Path Mapping
Your program provides accurate and pertinent population data with minimal downtime/search time/hassle. It fits my needs perfectly while also saving time!
Pim Rijkee
MDS Traffic Planners & Consultants
5.0
Transport Corridor Mapping
We used PopEx to extract demographics in a radius around 20+ rail stations in Malaysia...the data is much more accurate than available census data. We saved 2-3 weeks of project time...
Stuart B
Mining and mineral exploration consultant
5.0
Site Selection
Population Explorer gives us quick insights into potential markets that we wold otherwise have to manually calculate over dozens of hours per project!
Frequently Asked Use Cases
Frequently Asked Use Cases
Frequently Asked Use Cases
How franchise territory mapping works in practice
Franchise erritory mapping can be managed in-house without long consultant cycles. In Population Explorer, franchisors typically follow three steps:
Define or import boundaries - Draw new territories or upload existing files for review.
Layer in population, income, and POIs - Combine LandScan and WorldPop population models with household income layers and Google Places points of interest to see demand drivers (schools, retail, health facilities).
Export for operational use - Produce ZIP lists, shapefiles, and reports that can be incorporated into Franchise Disclosure documents and internal systems.
Note that different franchise types have different territory requirements: service franchises generally use fixed administrative or postal code boundaries, whereas fitness/wellness centers size territories based on travel-time population density.
Developing a territory map is one of the most important steps for franchisors. "Population data for a given area can help determine consumer demands, which can serve as valuable information for marketing and attracting customers. Mapping software can include visualization to view potential locations on a digital map or integrate third-party population data to help provide vital information for the franchisor."
FAQs every franchisor asks
How does mapping prevent territory disputes?
Our platform allows you to establish clear, exclusive franchise territory boundaries based on current data reduce overlap between franchisees and lower legal exposure.
What kind of data powers the maps?
Population Explorer uses Landscan and WorldPop high resolution global rasters (updated annually). Income layers and Google Places add economic and location context. See Census Data vs LandScan vs WorldPop. These datasets are of the highest accuracy available in the world today, allowing you to create balanced, accurate franchise territory maps with confidence.
Can I use the outputs in franchise disclosure documents?
Yes. The platform generates ZIP code lists, shapefiles, and formatted exports.
How scalable is it?
Whether managing a small set of franchise territories or an expanding network, recalculation and rebalancing is fast and repeatable; create new franchise territories, edit existing franchise territory maps, zoom out to assess the balance and distribution of an entire franchise territory network.
Is it only for franchisors?
No. Franchisees use the platform to evaluate territory potential, compare locations, and benchmark nearby markets. Expanding retailers use PopEx to prioritize and select new retail sites. Other applications include humanitarian response, UAV flight-path mapping, telecom infrastructure placement and more.
Does it work outside the U.S.?
Yes. Global coverage via LandScan and WorldPop supports cross-border expansion, as well as full integration with Google's worldwide POI database.
How current is the data compared to census resellers?
Census releases can lag by years. Population Explorer updates annually and incorporates forecasts so franchise territories align with present-day demographics.
Why census data falls short for franchise mapping
Decennial census tables can misrepresent where people actually live and work today. Fast-growing suburbs may appear underpopulated; aging areas can look more promising than they are. This leads to uneven franchise territories and inconsistent performance.
Population Explorer reduces this risk by relying on LandScan and WorldPop annual updates and forward-looking projections.
There are numerous academic studies available outlining the comparative benefits of gridded, global population (GGP) datasets against raw, decennial census sources. This is a recent one comparing GGPs in several developed countries.
The self-serve alternative to consultant reports
Agility - Adjust boundaries and re-run calculations as markets change.
Cost efficiency - Reduce repeated external project spend.
Precision - Territories reflect LandScan, WorldPop, and Google Places data rather than outdated census tables.
If you need to bring customer or location lists into the map for context, see Importing CRM Accounts and Importing KML and KMZ Files.
Whether or not you engage consultants, several franchising advisory organizations recommend utilizing mapping software to validate market strength in your own terms. This reduces your reliance on costly, external firms.
Comparing Population Explorer with other approaches
Census-based resellers - May rely on data that is 5-10 years old.
Consultant-driven PDFs - Static deliverables that are costly to refresh.
Niche SaaS tools - Often limited to U.S. coverage or a single data source.
Population Explorer combines global LandScan and WorldPop coverage, Google Places integration, and flexible exports in one workflow.
Shopping around? Read more about how our platform is different from competitors.
Start here for an overview of how we can help you with your franchise territory mapping needs.
How franchise territory mapping works in practice
Franchise erritory mapping can be managed in-house without long consultant cycles. In Population Explorer, franchisors typically follow three steps:
Define or import boundaries - Draw new territories or upload existing files for review.
Layer in population, income, and POIs - Combine LandScan and WorldPop population models with household income layers and Google Places points of interest to see demand drivers (schools, retail, health facilities).
Export for operational use - Produce ZIP lists, shapefiles, and reports that can be incorporated into Franchise Disclosure documents and internal systems.
Note that different franchise types have different territory requirements: service franchises generally use fixed administrative or postal code boundaries, whereas fitness/wellness centers size territories based on travel-time population density.
Developing a territory map is one of the most important steps for franchisors. "Population data for a given area can help determine consumer demands, which can serve as valuable information for marketing and attracting customers. Mapping software can include visualization to view potential locations on a digital map or integrate third-party population data to help provide vital information for the franchisor."
FAQs every franchisor asks
How does mapping prevent territory disputes?
Our platform allows you to establish clear, exclusive franchise territory boundaries based on current data reduce overlap between franchisees and lower legal exposure.
What kind of data powers the maps?
Population Explorer uses Landscan and WorldPop high resolution global rasters (updated annually). Income layers and Google Places add economic and location context. See Census Data vs LandScan vs WorldPop. These datasets are of the highest accuracy available in the world today, allowing you to create balanced, accurate franchise territory maps with confidence.
Can I use the outputs in franchise disclosure documents?
Yes. The platform generates ZIP code lists, shapefiles, and formatted exports.
How scalable is it?
Whether managing a small set of franchise territories or an expanding network, recalculation and rebalancing is fast and repeatable; create new franchise territories, edit existing franchise territory maps, zoom out to assess the balance and distribution of an entire franchise territory network.
Is it only for franchisors?
No. Franchisees use the platform to evaluate territory potential, compare locations, and benchmark nearby markets. Expanding retailers use PopEx to prioritize and select new retail sites. Other applications include humanitarian response, UAV flight-path mapping, telecom infrastructure placement and more.
Does it work outside the U.S.?
Yes. Global coverage via LandScan and WorldPop supports cross-border expansion, as well as full integration with Google's worldwide POI database.
How current is the data compared to census resellers?
Census releases can lag by years. Population Explorer updates annually and incorporates forecasts so franchise territories align with present-day demographics.
Why census data falls short for franchise mapping
Decennial census tables can misrepresent where people actually live and work today. Fast-growing suburbs may appear underpopulated; aging areas can look more promising than they are. This leads to uneven franchise territories and inconsistent performance.
Population Explorer reduces this risk by relying on LandScan and WorldPop annual updates and forward-looking projections.
There are numerous academic studies available outlining the comparative benefits of gridded, global population (GGP) datasets against raw, decennial census sources. This is a recent one comparing GGPs in several developed countries.
The self-serve alternative to consultant reports
Agility - Adjust boundaries and re-run calculations as markets change.
Cost efficiency - Reduce repeated external project spend.
Precision - Territories reflect LandScan, WorldPop, and Google Places data rather than outdated census tables.
If you need to bring customer or location lists into the map for context, see Importing CRM Accounts and Importing KML and KMZ Files.
Whether or not you engage consultants, several franchising advisory organizations recommend utilizing mapping software to validate market strength in your own terms. This reduces your reliance on costly, external firms.
Comparing Population Explorer with other approaches
Census-based resellers - May rely on data that is 5-10 years old.
Consultant-driven PDFs - Static deliverables that are costly to refresh.
Niche SaaS tools - Often limited to U.S. coverage or a single data source.
Population Explorer combines global LandScan and WorldPop coverage, Google Places integration, and flexible exports in one workflow.
Shopping around? Read more about how our platform is different from competitors.
Start here for an overview of how we can help you with your franchise territory mapping needs.
How franchise territory mapping works in practice
Franchise erritory mapping can be managed in-house without long consultant cycles. In Population Explorer, franchisors typically follow three steps:
Define or import boundaries - Draw new territories or upload existing files for review.
Layer in population, income, and POIs - Combine LandScan and WorldPop population models with household income layers and Google Places points of interest to see demand drivers (schools, retail, health facilities).
Export for operational use - Produce ZIP lists, shapefiles, and reports that can be incorporated into Franchise Disclosure documents and internal systems.
Note that different franchise types have different territory requirements: service franchises generally use fixed administrative or postal code boundaries, whereas fitness/wellness centers size territories based on travel-time population density.
Developing a territory map is one of the most important steps for franchisors. "Population data for a given area can help determine consumer demands, which can serve as valuable information for marketing and attracting customers. Mapping software can include visualization to view potential locations on a digital map or integrate third-party population data to help provide vital information for the franchisor."
FAQs every franchisor asks
How does mapping prevent territory disputes?
Our platform allows you to establish clear, exclusive franchise territory boundaries based on current data reduce overlap between franchisees and lower legal exposure.
What kind of data powers the maps?
Population Explorer uses Landscan and WorldPop high resolution global rasters (updated annually). Income layers and Google Places add economic and location context. See Census Data vs LandScan vs WorldPop. These datasets are of the highest accuracy available in the world today, allowing you to create balanced, accurate franchise territory maps with confidence.
Can I use the outputs in franchise disclosure documents?
Yes. The platform generates ZIP code lists, shapefiles, and formatted exports.
How scalable is it?
Whether managing a small set of franchise territories or an expanding network, recalculation and rebalancing is fast and repeatable; create new franchise territories, edit existing franchise territory maps, zoom out to assess the balance and distribution of an entire franchise territory network.
Is it only for franchisors?
No. Franchisees use the platform to evaluate territory potential, compare locations, and benchmark nearby markets. Expanding retailers use PopEx to prioritize and select new retail sites. Other applications include humanitarian response, UAV flight-path mapping, telecom infrastructure placement and more.
Does it work outside the U.S.?
Yes. Global coverage via LandScan and WorldPop supports cross-border expansion, as well as full integration with Google's worldwide POI database.
How current is the data compared to census resellers?
Census releases can lag by years. Population Explorer updates annually and incorporates forecasts so franchise territories align with present-day demographics.
Why census data falls short for franchise mapping
Decennial census tables can misrepresent where people actually live and work today. Fast-growing suburbs may appear underpopulated; aging areas can look more promising than they are. This leads to uneven franchise territories and inconsistent performance.
Population Explorer reduces this risk by relying on LandScan and WorldPop annual updates and forward-looking projections.
There are numerous academic studies available outlining the comparative benefits of gridded, global population (GGP) datasets against raw, decennial census sources. This is a recent one comparing GGPs in several developed countries.
The self-serve alternative to consultant reports
Agility - Adjust boundaries and re-run calculations as markets change.
Cost efficiency - Reduce repeated external project spend.
Precision - Territories reflect LandScan, WorldPop, and Google Places data rather than outdated census tables.
If you need to bring customer or location lists into the map for context, see Importing CRM Accounts and Importing KML and KMZ Files.
Whether or not you engage consultants, several franchising advisory organizations recommend utilizing mapping software to validate market strength in your own terms. This reduces your reliance on costly, external firms.
Comparing Population Explorer with other approaches
Census-based resellers - May rely on data that is 5-10 years old.
Consultant-driven PDFs - Static deliverables that are costly to refresh.
Niche SaaS tools - Often limited to U.S. coverage or a single data source.
Population Explorer combines global LandScan and WorldPop coverage, Google Places integration, and flexible exports in one workflow.
Shopping around? Read more about how our platform is different from competitors.
Start here for an overview of how we can help you with your franchise territory mapping needs.
Unlock high-performing territories with data-driven insights.
By subscribing, you agree with our Privacy policy
© 2025 Population Explorer. All rights reserved.
Unlock high-performing territories with data-driven insights.
By subscribing, you agree with our Privacy policy
© 2025 Population Explorer. All rights reserved.
Unlock high-performing territories with data-driven insights.
By subscribing, you agree with our Privacy policy
© 2025 Population Explorer. All rights reserved.