Oct 9, 2025
Points of Interest data connects market reality to your rollout plan. For F&B brands, POIs reveal complementary adjacencies, daytime demand, and competitive pressure.
POI is your market's fabric
Points of Interest show what's actually on the ground-coffee shops, gyms, grocers, schools-anchors that create real demand. For F&B, the right adjacencies drive frequency, convenience, and basket size.
Three POI signals that matter
Complementary adjacencies: co-tenants and anchors that match your guest profile.
Daytime demand: offices, campuses, and hospitals that shift the lunch crowd.
Competitive pressure: existing units that affect capture and cannibalization.
From POI to rollout plan
Map candidate sites with POI density and demographics.
Score markets by adjacency fit and competition; stage openings accordingly.
Archive inputs and parameters so decisions are reproducible.
Where to go next
Common Mapping Mistakes - seven pitfalls to avoid
Choosing Population Data - LandScan vs WorldPop for catchments
